Beer and Lobster

Trying to move stocks of Lobster and other seafood and keep the maritime fisherman afloat, the novel idea of convincing beer consumers to buy Lobster via the mechanism of discount coupons is being tried.

Moosehead: Buy our beer, get cheaper Lobster!

Being generally in favour of lobster and seafood and in favour of beer, this is hard to see as anything but a winning combination!